Strong brand experience
Games can give people a relevant experience, making them an active part of the story around the brand. A story that evokes emotions and is exciting, interesting or funny.
Games challenge, motivate, give feedback and reward. They show the players the core values and unique characteristics of the brand. They ensure active involvement, create a dialog and generate measurable results. These properties make games a powerful medium for brand communication. In the vision of Ranj however, it is essential that a communication game contains excellent gameplay.
Again and again, people turn out to choose those brands that give them an experience. Yet organisations insufficiently utilize the possibilities that new media, which can support such an experience, give them.
Complex messages
Games are ideal to shed light on complex topics and issues, while the game experience for the players remains accessible. Various game elements contribute to that, such as the fact that players play a role. This makes it possible to confront players with the effects of decisions that are made in the context of that role. This way, dilemma's are experienced from the perspective of involvement - after all, the players themselves made the choice. Additionally, a game can focus attention on those aspects that are truly important, by filtering out all static. A crystal clear and realistic experience remains.
A serious game doesn't have to focus on one specific element of a theme, but enables players to experience what the different forces are, within an issue. The player can experiment freely and discovers structures and connections. This way, a game helps to achieve understanding, awareness and behavioural change.
awards
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Nominee Esprix 2002
