The Royal Air Force plays a large role in maintaining (inter)national safety. This creates a lot of opportunities for highly educated personnel with various backgrounds. The Air Force is always looking for new employees and not just pilots but also technicians, security experts, medical personnel and many other professions. The influx of young people is very important here.
To improve the image of the Air Force as an employer among a wide audience, in 2009, the campaign Hoe voelt het ('How does it feel') was started. Ranj co-operated on this contemporary recruitment campaign that connects to the experiential world of young people.
Virtual Airforce base
The website Luchtmacht Base-X (Air Force Base X), developed by ARA, is central in the campaign. On this website, players visit a virtual Air Force base that is filled to the brim with activities. There, players experience the various professional opportunities at the Air Force.
Ranj independently developed a series of mini-games and interactive gadgets for the website, that could seamlessly be integrated in terms of technique and visual style. Ranj also brainstormed with the Air Force, in order to bring maximum depth to the games and interactive elements.
Ranj entered a lasting relationship with client ARA, from which multiple co-operations around the platform Luchtmacht Base-X came forth.
Dogfight Battle, QRA Quick Reaction Alert, Motorrevisie (Engine overhaul)
Ranj developed three mini-games, in which players take on various professions within the Air Force. These games are not just fun, they also raise understanding in the competences needed for the various job opportunities. This way, players get a genuine picture of working in the Air Force and discover whether they have the skills required to carry out the work.